BMW’s groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to …

The Hire is a series of short films made by BMW together with some of the worlds best directors. Ambush – starring Clive Owen and the BMW 7-series. Directed by John Frankenheimer.