BMW, Coke May Boost U.K. TV Revenue on Product-Placement Rule
Wednesday, June 18th, 2008BMW, Coke May Boost U.K. TV Revenue on Product-Placement Rule
Jan. 8 (Bloomberg) — BMW, Coca-Cola and Sony-Ericsson may soon be flaunting their brands on British television shows under a plan to allow product placements in the U.K., a move that may revive sluggish advertising on the small screen.
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